The top Grand Rapids SEO Products and services
If your website is not towards the top of page one on Google for your business, services, or product, than you are losing out on customers and revenues to your competitors. You might be wondering why you need an Grand Rapids SEO Expert on a local level. The reason is because the internet, with the increasing popularity of smart phones, has overtaken the phone book in most homes, and people turn to the internet to find local business that can fulfill their needs.
We can help you get your website fully optimized and ranked on the first page of Google so that you can dominate your competition. We would like to provide you with a free website consultation and analysis, and then give you an honest assessment of the changes we can make to help grow your business. If you would like local SEO marketing in Grand Rapids.
What is SEO Content Writing?
SEO content writing is the process of researching, benchmarking, planning, creating, and optimizing website content with the primary goal of ranking in search engines for select keywords.
Quality content is written for the user (or human) using a search engine. You shouldn’t write for the search engine hoping to get the user’s attention. Writing for a search engine often makes your content come across like it was written by a robot.
The SEO Content Creation Process
A great content writing service must have a strong and tested process. Every SEO content writer is likely to have their own process. The key to developing a good process id developing a consistent way to improve that process and optimize it for unique circumstances and content. Here’s how we do it:
Keyword research.
Keywords are the cornerstone of your content. The search or query of a keyword or phrase is what will eventually trigger your content to show up on the search engine results page (SERPs). Conducting thorough keyword research will provide us with useful data for making detailed content decisions.
Create a content template (or content brief).
An SEO Content Template is provided to writers and other content creators (photographers and videographers, for example) as a framework or blueprint for exactly what needs to be created in order to publish a page that ranks for a given topic or set of keywords. We create these for a shortlist of keywords, making sure that here we have fulfilled the intention of the searcher better than anyone on the internet. We do that by auditing the search engine results page and using a little intuition and creativity.
Search engine results page audit.
After we’ve done some keyword research, we carefully research the results of each keyword to understand what is currently available to the searcher for each term. We use that to benchmark the competition. Our goal is to offer better, more helpful content than what is currently available online for each one of our keywords.
Content template approval.
Once we’ve put together a content template, we get approval from our clients to move forward with writing the piece.
Writing.
Once approved, the content template goes to a qualified SEO content writer who understands the importance of fulfilling the intentions of each keyword and knows how to perform additional keyword research, competitive analysis, and SERP benchmarking if necessary. The writing is written in a tone, structure, and style that best matches the industry, target reader, and the ideal outcome for anyone that engages with the piece.
Feedback and editing.
Once the content is written, we send it to our clients for approval and feedback in a Google doc. We provide instructions for leaving comments and requesting revisions.
Revisions.
Once we’ve reviewed the feedback and requested edits, we’ll either make them or provide additional evidence and explanation for why we might challenge feedback. Our goal is always to help those searching by the previously researched keywords; knowing that will offer the best possible experience.